Back in August I posted a blog called Steps to Social Media, offering simple steps to use this powerful tool for your business. A new blog from Social Media Examiner offered statistics showing the power of this medium for small business. I thought I’d highlight a few here but you can find the full list in the blog called 26 Promising Social Media Stats for Small Business.
1. There are more than 800 million active Facebook users and over 200 million of those joined in 2011.
2. Over 80% of ALL Americans use a social network of some kind and 40% of those users do so on a mobile phone.
3. American’s spend more time on Facebook than any other website. According to Facebook, more than half of their users long in every day, on average have 130 friends and are connected to 80 pages, events and groups. (Once such page could be yours!)
4. On average Facebook users spend 20 minutes in their account on each visit and most log in three to four times per week.
5. 44% of small-to-mid-sized business decision-makers use social media, 86% of which use Facebook, 41% use LinkedIn and 33% use Twitter.
6. 51% of Facebook and 64% of Twitter users are more likely to buy from brands they follow.
The bottom line? If you are not engaging in social media you are missing out! NALA Members have a useful tool in their Multi-Marketing solution to tie all your social media accounts together and coordinate with your email and text message marketing efforts.
